|Inaugural CHOICE awards|
|Tuesday, 06 April 2010 00:00|
The award shortlists were drawn from hundreds of product tests and research projects conducted by CHOICE during 2009. The winner in each category was determined by a panel of CHOICE experts in that specialist field - with the exception of the People’s CHOICE Award for Best Retailer, which was opened up to their 180,000 members to be determined by popular vote.
To celebrate their 50th anniversary, they presented the CHOICE Heritage Award to the company that has delivered consistently good products and services over the past half-century.
The CHOICE Award categories
People’s Choice Award – best Retailer
‘They are product knowledgeable, friendly, polite, honest and very professional,’ enthused one CHOICE member. Another said: ‘[They] have plenty of staff, make good on their promises and provide very good prices on products. I continue to purchase goods and recommend them to friends’.
Harvey Norman and JB Hi-Fi were the runners up.
Best Baby Brand
Best Technology Innovator
Best Food Endorsement Program
‘ACO conducts annual, onsite third-party verification of producers or companies endorsed by its program. It’s transparent about standards, governance and how it’s funded, and it ticked all the boxes for consumer friendliness, which we consider vital given it’s consumers who are using the logos to buy products and ultimately support the programs. ACO has mechanisms in place to avoid and manage conflict of interest; standards are open to broad public and industry consultation; and the program is accessible to producers and companies of all sizes.’
Best Low-fee Bank Account
The Big Four bank also showed genuine leadership by abolishing overdrawn account fees on personal transaction and savings accounts, the most common source of customer complaints.’
The CHOICE Heritage Award
The runners-up in this category were Sony and Philips.